In order to stay competitive in todays technologically based marketplace, it is vital for business owners to stay abreast of the newest technology. With a new year right around the corner, the time is now for small business owners to learn what the hottest trends in mobile technology are forecasted to be. To keep up with competitors, a small business ownes new years resolution should definitely be to learn how to use mobile marketing!
2017 is anticipated to be a benchmark year for mobile. One of the main reasons for this is that the cost of mobile app development for business owners is now feasible, so more can afford this innovative marketing tool. In 2017, more than 50% of small businesses are expected to create a mobile app. Apps are a vital marketing tool for your business and can be used to increase mobile sales, improve customer engagement and grow customer loyalty.
2016 was an important year for location-based app services and next year does not look any different. Having location-based services enables businesses to give customers real-time deals based on where they are located, which can easily help increase your business sales.
Augmented reality apps, which are quickly becoming one of the most actively engaging apps available, are also forecasted to be important in 2017. Such apps help increase the customer engagement that appeals to millennial customers.
Android-based instant apps are another upcoming trend for 2017. Such apps can run without any downloading by utilizing the Instant Apps feature from Google. Because no data or memory space is needed for downloading, they allow users to quickly experience a business app.
Artificial Intelligence will become more popular to embed into apps. For example, mobile commerce apps will be able to shop for you based on what you like.
Security for smart phones is gaining popularity as well, because of the growing number of security breaches with the expansion of the mobile app development market. There is a large amount of sensitive data held now on smartphones, making security one of the most important issues for 2017. Apple developers are already developing stronger levels of encryptions for the mobile apps that are developed.
With the increasing number of gadgets and household requirements that rely on an internet connection, more apps are required to control them remotely. Due to this, apps that involve Internet of Things (IoT) technology will continue to be vital in 2017. During 2017, IoT will make a large contribution to the success of mobile.
Next year is clearly going to be an important year for mobile apps. Not only are app revenues estimated to be $77 Billion next year, but there will be 268 million mobile apps downloaded. Saigal Media can help your business continue to grow in 2017 by helping you create a mobile app. Contact us today to learn more.
By Swaleh Saigal
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