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Saigal Media Creative

We deliver the best customized solutions to our clients worldwide

We create mobile apps, ecommerce solutions, social network and digital marketing techniques. We embed social features to the traditional and corporate environment

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Magento 2 Versus WooCommerce

Web Development

When it comes to building an online store, there are two of the most popular e-commerce platforms on the market today: Magento and WooCommerce. Both offer a wide range of features to help you create a successful online store, but each has its own unique advantages and disadvantages. So which one should you choose? This blog post will compare Magento 2 and WooCommerce and outline at least 10 reasons to choose one platform over the other.   1. Scalability: When it comes to scalability, Magento 2 is the clear winner. Magento 2 offers a wide range of features that can grow with your business, allowing you to scale your store as you expand. WooCommerce, on the other hand, is more of a basic platform and may not be able to handle the demands of a larger store.   2. Security: Both Magento 2 and WooCommerce offer high levels of security, but Magento 2 takes it a step further. It offers built-in security features such as two-factor authentication and payment gateway integration, as well as advanced encryption and fraud protection.   3. Pricing: When it comes to pricing, WooCommerce is the more affordable option. It’s a free platform and can customize as per your needs.  Magento2 has a community version and an enterprise version.  The community version is free; however, it requires expertise and specialization which be costly.   4. Customer Service: Both platforms offer excellent customer service, but Magento 2 stands out for its dedicated support team. Magento’s customer service team is available 24/7 to help you with any issue you may have.   5. Customization: Magento 2 is the better choice when it comes to customization. It offers a wide range of features and modules that can be easily customized to suit your store’s needs. WooCommerce, on the other hand, is more limited in its customization options.   6. SEO: Both platforms offer excellent SEO features, but Magento 2 has the edge when it comes to optimizing your store for search engine rankings. Magento 2 offers built-in tools such as URL rewrites and meta tags, as well as a comprehensive SEO checklist.   7. Third-Party Integrations: Magento 2 offers more third-party integrations than WooCommerce. This means you can easily integrate your store with services such as Stripe, PayPal, and more.   8. User Experience: Magento 2 offers a better user experience than WooCommerce. It has a more intuitive interface and offers features such as product comparison and product recommendations.   9. Mobile-Friendliness: Both both what? Both Magento 2 and WooCommerce are mobile-friendly, but Magento 2 offers a better mobile experience. It offers features such as responsive design, touch-friendly menus, and mobile-specific themes.   10. Extensions and Plugins: Magento 2 has the edge here, as it offers a wide range of extensions and plugins that can help you customize and optimize your store. WooCommerce, on the other hand, has a limited selection of plugins and extensions.   In conclusion, Magento 2 is the better choice for creating a successful online store. It offers more scalability, better security, and more customization options than WooCommerce. It also offers better customer service, more third-party integrations, and a better user experience. Finally, it offers a wider range of extensions and plugins.  

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Technology in 2023

IOS Mobile Apps

  Technology has come a long way in the last few years and it looks like it will continue to improve and change our lives in the years to come. In 2023, technology will continue to be an integral part of our lives, and it will help us in ways we can’t even imagine. For starters, technology will be able to help us with our everyday tasks. Artificial intelligence will be able to assist us in our daily routines by helping us with mundane tasks such as grocery shopping, scheduling appointments, and even paying bills.    We will also be able to use technology to our advantage when it comes to health and fitness. Smartwatches and fitness trackers will be able to monitor our health and provide us with real-time feedback on our diet, exercise, and sleep patterns. This will help us stay on top of our health and make sure that we’re taking care of ourselves.    Technology will also be used to make our homes more efficient. Smart homes will be able to control the temperature, lights, and even appliances with just the push of a button. This will help us save money on our energy bills while also making our lives easier.    Overall, technology will be an integral part of our lives in 2023. It will help us stay connected, stay healthy, and stay efficient. Technology will be both a blessing and a curse, but it will be up to us to make sure that we use it responsibly and for the betterment of our lives.   Contact us today to see how Saigal Media can help your business with Tech!

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Magento 2

Web Development

Magento 2 is the next generation of the popular e-commerce platform, Magento. It is a powerful, flexible, and open-source platform designed to help businesses create an online store with ease. Magento 2 offers a range of features and capabilities that make it the perfect choice for any type of business, ranging from small and medium-sized businesses to large enterprises.   The main feature of Magento 2 is its scalability. It is designed to be highly customizable and can easily accommodate large stores with hundreds of thousands of products. It is also equipped with powerful tools for managing inventory, shipping, and customer service. Magento 2 also provides a range of marketing tools to help businesses maximize their online visibility and grow their customer base.   Another great feature of Magento 2 is its flexibility. It can be easily integrated with a wide variety of third-party applications and services. This allows businesses to take advantage of features such as payment gateways, shipping providers, and analytics tools.   Magento 2 also makes it easy to customize the look and feel of the store according to the requirements of the business. First, it is highly customizable and allows businesses to create a store that meets their exact needs. This includes the ability to customize the look and feel of the store, integrate third-party applications, and easily manage inventory and customer service.   Magento 2 is incredibly secure. It includes encryption to protect customer data, secure payment gateways, and other tools to ensure the safety of transactions.   Magento 2 provides businesses with powerful marketing tools to help them grow their customer base and increase their online visibility. This includes search engine optimization, social media integration, and email marketing. Overall, Magento 2 is the perfect choice for businesses looking to create a powerful and secure online store. With its scalability, flexibility, and security features, Magento 2 provides businesses with all the tools they need to create and manage an online store with ease.   Finally, Magento 2 offers a range of security features to ensure the safety of customer data. It includes encryption for sensitive data, secure Magento 2 offers businesses a wide range of benefits that make it the perfect choice for creating an online store.   Contact us today to build your e-commerce store!

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Why Businesses Need Apps

IOS Mobile Apps

  Why Businesses Need Apps   Businesses need apps because they are essential for staying competitive in today’s digital economy. Apps allow companies to engage with customers, build loyalty, and provide convenience. They also provide a platform to showcase products and services, as well as streamline processes, strengthen communication, and increase efficiency. Additionally, apps can provide valuable insights into customer behavior and preferences, which can help create more personalized experiences and increase customer satisfaction.   1. Increased Visibility: Apps provide businesses with a platform to showcase their products and services to a larger audience. Having an app makes it easier for customers to find and interact with a business, which can lead to increased visibility and more potential customers.    2. Increased Engagement: Apps enable businesses to engage with customers more frequently and effectively. With features like push notifications, businesses can send reminders, special offers, and other important information to customers. This helps to keep customers engaged and coming back for more.    3. Improved Customer Service: Apps provide businesses with an easy way to provide customer service. With features like live chat, businesses can easily respond to customer inquiries and provide assistance in a timely manner.    4. Increased Revenue: Apps provide businesses with an additional revenue stream. Through in-app purchases, businesses can offer products and services directly to customers without them having to leave the app. This can lead to increased sales and higher profits.     Contact us today to learn more!

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7 Incredible Benefits of Native Mobile App Development you should know

IOS Mobile Apps

Are you planning to get a native mobile app development done anytime soon? Do you have enough knowledge regarding this app category? We’re here with a quick guide on the essentials as well as benefits of native mobile applications for you. Have a look before you make a decision.   What is Native mobile app development? Before we proceed any further, it’s important to learn the basics. Native mobile app development is platform-specific. For instance, an Android mobile app developed using platform-specific programming will allow it to run on specific Android versions only. Similarly, Swift or Objective-C programming language is used for developing iOS apps. When native app development is carried out, it won’t allow applications to run across platforms. They’re downloaded from the App stores to the mobile device directly. No external tools or browsers are required for launching a native mobile app. These apps utilize the device’s storage space or cloud services for storing & accessing the data. This can only be expected with hybrid apps. With hybrid apps, it’s one-coding & multiple platforms.   Top 7 Benefits of Native Mobile App Development 1. Flawless Performance What’s least expected from native application development is smoothly working, faster-operating speed & flawless performance. Native apps take full advantage of the device’s processing speed. Thus, the full potentials of the apps can be leveraged.   2. Impeccable UI/UX Design UI/UX Designing is accomplished based on the specific OS versions. Thus, it becomes possible to utilize the features of the OS to the full extent for the best possible user experience. Even the device hardware can be easily integrated for better performance. For instance, a Camera, Touch Screen, etc can be utilized if required.   3. Improved Device Interactivity Needless to say that, a native app adapts to the respective device completely. For example, landscape native apps provide a brilliant full-screen view without needing you to switch to landscape mode manually. They know what your device is up to & utilize its specifications to the optimum.   4. Security & Reliability You get to see the reliability of the native mobile apps whenever you download them from the Play Store or App Store. Based on the reviews, ratings, and more information related to the application, you can assess whether it is worth downloading or not. It’s easy for end-users to allow required permissions only while using the app too. So, these native apps will only access your SMS, contacts, phone calls, etc if you grant access. In short, you are in charge of what these apps do to your smartphone.   5. Smarter Feature Integration Gone are the days when limited features were available with a smartphone or mobile applications. Nowadays, your native mobile app can have as many features & functionalities as your smartphone. Native Mobile App Developers are making full-swing use of AI, VR, IoT, etc in native apps for enhancing user experiences with trending technologies.   6. Offline operating abilities It is one of the most powerful features of Native mobile apps. They may or may not need an active internet connection to operate. In case if the corresponding functionality is needed, then only this development technology will require your device to be connected to the internet.   7. Up-to-date SDK & Tools for Developers SDK is readily available for developers. It gets half of their job done. Reduced efforts from the developer's end simply mean speedy app development. So, whichever feature they’re looking to implement may have an up-to-date SDK ready. It is only required to be implemented properly & the app is all set to run successfully.   Why Native mobile apps are better? You’ve got plenty of reasons to choose native mobile apps. Yes, they provide better & unexpectedly brilliant performances. Choose native apps whenever you’re prioritizing high-performance apps. You can stay ahead of your competitors with a fully functional native app that’s easy to use. Native apps are easily scalable. In case if you want to expand its features or update the app consistently, it can be done seamlessly. How much does it cost to develop a native mobile app? The development costs of a native mobile app depend on several factors like the platform for which it is being developed i.e. Android, iOS, etc. Secondly, the complexity of your native app & the development time it will take based on the features. Thirdly, your native application developer choice plays an important role too. If they’re experts, their costing will likely go higher as compared to a newbie in the market. Overall, you cannot find an exact amount it goes into Native mobile app development unless you reach out to developers. Discuss your requirements & get cost estimates. The Takeaway Have you got your basics cleared? Are you ready to get your native mobile app developed at reasonable prices? We’re here to get you sorted. Contact us now!

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Saigal Media Wins Back-to-Back Clutch Awards As A Top Development Company in Canada

IOS Mobile Apps

Saigal Media Wins Back-to-Back Clutch Awards As A Top Development Company in Canada   Last year, we proudly announced the breakthrough we made in becoming one of the top B2B Companies in Canada. This year, we’re absolutely thrilled to say that we’ve duplicated the feat by becoming a Clutch top IT service provider in Canada for the year 2021.   For those unfamiliar with their work, Clutch is a B2B Ratings and Reviews platform that uses a unique verification process to ensure that all of the information submitted to them is accurate. They leverage this data to determine the top performers in each industry in every region of the world. Their reviews form the base of all their operations, and the best ones look like this: In fact, these reviews aren’t just important to Clutch, they're also used as resources for another important B2B website – The Manifest. They are a business data aggregator that creates ranked lists of the best companies from all over the world. Companies that are highlighted by the Manifest are the cream of the crop in their respective industries. Getting more of these reviews on the Clutch platform is a first small step our team needs to become the big fish that we’re destined to become. The gravity of this second award isn;t lost on our CEO who had this to say about the news.  “We are excited to be featured as a leading B2B company in Canada and Clutch Leader for 2021! Swaleh Saigal ” - CEO Saigal Media Inc. Saigal Media is on its way to the top of the Canadian B2B list. Join us on this journey and we can make this same announcement next year as well. Contact our driven team of developers today and we can begin bringing your unique vision to life as soon as possible.

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Saigal Media Proud to be Named a Top Canadian App Development Firm by Clutch

IOS Mobile Apps

Here at Saigal Media, we know it can be hard for a company to juggle their quest for success and developing top of the line mobile applications to help streamline their processes. That’s where we can help! We’re a software company that specializes in creating high quality and innovative app solutions. We take pride in our custom app development prowess and have achieved over three million downloads for our SME customers! In light of our success and impact, we’ve been named a top app development firm by Clutch, a business news and company rankings site. They use a unique ratings formula to identify key players in a number of service-based industries. We’d like to dedicate this award to our stellar clients for going above and beyond the call of duty! They took time to engage with Clutch to assess our performance. We were graded on our attention to project timelines, project management, cost-efficiency, as well as the overall quality of our services and deliverables. We’re happy to say we’ve maintained a wonderful five out of five stars, in reflection of that feedback. Take a look at a recent review below:   We are excited to be featured as a leading B2B company in Canada and Clutch Leader for 2020!                                                                                        –   Swaleh Saigal, CEO Saigal Media Inc   In addition to Clutch, we’ve also been featured by their business data centered sister site, The Manifest. They feature us in their directory of top app development companies found across the world! We’re proud to receive this award and look forward to helping even more clients maximize their potential with high quality app development services. Drop us a line today if you’re interested in discussing your latest app idea!    

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Digital Marketing

Web Development

Have you come across the term ‘Digital Marketing’? In a techno savvy -mobile device friendly generation ‘digital marketing’ is the buzzword for marketing a brand. While personal references, client referrals, yellow pages, billboards and other signage, phone calls, sales promotions and all other ways of reaching out to customers remain the ways to enlarge clientele, ‘digital marketing’ has become the forefront marketing strategy for growth of almost every kind of business. And why not? In the internet age, it is a known fact that internet and mobile devices can be the easiest way to seek a customer’s attention for brand building. So, the big question? What exactly is Digital Marketing?Does this mean Facebook and Instagram marketing? Technically, how does digital marketing help scale up businesses? How can one get started with digital marketing strategies? These are some of the questions that business may ponder before venturing out. Dr. Dave Chaffey of Smart Insights defines Digital marketing as ‘Achieving marketing objectives through applying digital technologies and media’ Digital Marketing is thus an encompassing word that includes content marketing, online and native advertising, marketing automation, email marketing, online public relations and affiliate marketing which again in itself are a huge bundle of strategies. These strategies help businesses proliferate their brand through every digital channel that can capture customer’s attention. It is not necessary that every mentioned way must be adopted to promote a brand. Which strategy works best may depend on number of factors such as the nature of business, priorities and budget factor, targeted audience etc.  Content marketing of a business involves the creation and sharing of informative online material through videos, blogs and social media posts. This is intended to reach out to customers and to stimulate interest in the products of the business and to drive profitable customer action. All content is targeted for search engine optimization (SEO) to generate traffic through search engines, meaning SEO content is any content created with the goal of attracting search engine traffic. Online advertising is internet advertising that includes banner ads, social networking ads and the like and must be purchased. There are different strategies involved such as Cost per click, Cost per thousand, Cost per action and so on. Another closely related type of marketing is Native advertising that involves advertising articles online using Ad networks.   Digital marketing includes marketing automation to automate online marketing campaigns and sales activities for lead generation with the help of software tools. Zapier with Zoho connect, Infusionsoft are some of the software associated with marketing automation. Email marketing is another effective digital marketing strategy of sending emails to prospects and customers that helps build new customers and convert one-time buyers into loyal customers.Online PR is another medium to monitor and manage a brand’s reputation through various discussion threads, Facebook and Instagram or other social media, Forums, blogs, news blogs, online media kits, wire services and more. With the help of a proper online PR strategy, the behavior, thinking and sentiments of a prospect customer can be changed. Another important digital marketing strategy is Affiliate marketing that involves different digital affiliates that promote a business on a commission only basis. What is the role of a digital marketing service provider? Digital Marketing is a big encompassing word. The team of specialists is hired to employ different tools to support the campaigning of any kind of business. From Google Adwords, social media, web development, video creation, creation of valuable content like landing pages, blog posts, e-books, email, newsletters and all other strategies are taken care of by the professionals in a team who have expertise in every area for increasing online presence. Every strategy may not be applicable to a business. Business can decide on a portfolio of strategies to be adopted as per the goals and priorities of the business or businesses.Every business irrespective of their size can gain access to a large marketplace at an affordable price and build customer loyalty. If Digital marketing techniques can help you reach out to global customers online, any negative feedback or criticism of the brand can be visible to audience through social media and review websites. Hence carrying out effective customer service online can be challenging. Also, compliance with privacy and data protection rules must be adhered to. It is here that professionals can play their part and ride you smooth through the online journey of brand building. By Swaleh Saigal Contact Us About Us

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Is Online Store the way to do business in the current retail philosophy?

Web Development

All of us know online shopping or the form of electronic commerce that allows consumers to directly buy goods and services from a seller over the internet using a web browser or mobile app, is experiencing growth like never. Almost all the netizens prefer to research products online and buy things of their requirement. Almost 10% of total retail sales may account for online sales depending on the region and the nature of products.   The market research firm eMarketer analyzing digital transformation of marketing, media and commerce estimate that global eCommerce will rise 20.7% in 2019 up to $3.535 trillion. Online shopping is experiencing growth, especially in developing countries although this might differ region-wise and product-wise. It is a strong growing domain showing no signs of decline. Also, with the increasing use of smartphones, buying through mobile apps is showing an increasing trend. According to data provided by Eurostat, online shopping shows the biggest growth among young individuals in their early twenties.           How can online stores be a better experience? It is easy to buy and cancel online transactions from the comfort of one's own homes or workplace or for that matter from any convenient location. It saves time, gives competitive prices, detailed information of product, reviews of products, product and price comparisons, and overall customer satisfaction. The benefits of convenience outweigh the disadvantage of lack of the touch and feel of the product of purchase.   Does that mean every retailer should opt for an online store?   Yes, it is a great idea to start the online way as it helps catering to a wider range of customers with some niche featured products to start with. Customers prefer to visit the website to find out about products and services offered.  Online selling either happens through an online marketplace such as Amazon sales platform or a self-owned online store. Owning an online store can help to maintain a customer database, returning customers, having a good inventory management tool to prevent sending out wrong items, setting up of Stock Keeping Unit (SKU) to the products one is selling. One can also get a report on the inventory with just a click and receive notifications when the stock is low. These advantages can justify the owning of an online store rather than selling through an online marketplace.     What can be the limitations?   Online stores no doubt would take sales to new customers every day, however business can also easily go away to a competitor if customers experience poor customer service or excellence compromised. Ecommerce retailers must strive for excellence when it comes to experience, products, delivery, and service.   Does the online boom mean a slow death for the brick-and-mortar store?   With the growth of online shopping, it has also been highlighted that this increasing trend of buying and selling through the internet might be the cause for the slow death of the bricks -and -mortar retailing meaning the physical stores. However, this has never been proved. Online stores still represent only a small portion of total retail sales. This means that retail stores still have a significant contribution to sales. Physical stores help customer experience the look and feel especially for non-digital goods. They are highly useful for brand building. Former Macy’s CEO Terry Lundgren says “9 times out of 10 across all retail, including food, consumers are still choosing in-store shopping over online.” One of the challenges for a physical store might be the price of the goods as compared to its online counterpart.   What is the ideal way?   The trick to surviving the current retail disruption may not be as simple as moving a shop online, said former Macy’s CEO, Terry Lundgren. Instead, Lundgren said, retailers, today need to have a presence in both worlds. The current retail disruption in some cases is not proof of going online altogether. The best way to survive is to have a presence in an online store or website as well as a physical store to improve a clientele.   How to build an online store?   One can either hire programmers to build an online store or hire an agency to help them build one. Although eCommerce software are available for the purpose, one would still need professional expertise in setting it up and customizing it to fulfill business needs.   It seems like we are all set for an online store.  By Swaleh Saigal Contact Us About Us

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Web and Mobile apps that make travel a more pleasurable experience.

Web Development

Web and Mobile apps that make travel a more pleasurable experience.? Many of us may be already using web and mobile apps that become very handy while traveling. Mobile apps are usually extremely user-friendly with quick response times and can be downloaded and used in most of the modern smartphones whereas web apps can be accessed in web browsers on PC or mobile devices. Gone are the days when passengers hopped around the airport booths to gather information on how to proceed further. Web and Mobile apps these days are all-encompassing starting from booking your tickets to plan your travel itinerary and handling travel emergencies if any. Downloading and installing a few of user-friendly apps on your mobile device is all you need to get started off with a stress-free travel agenda. While there are hundreds of apps that claim to make every possible task easier, some useful ones on your phone will make things work better for you. Travel Booking apps: Travel booking apps provide cheap flight booking options and alert system when prices change. Flight ticket reservations had never been so easier to process. One must have already heard about Google Flights. It is one of the popular online search web applications for flight bookings. Mention may also be made of Hopper that claims to give very good discounts on flight bookings. Kayak is another app that gives the best pricing options, hotels and rental deals, price forecasting and act as a trip planner. Similarly, there is Skyscanner. While there must be many others, using popular apps for booking cheaper flight tickets is a great way to save money.   Airport parking booking apps: Airport parking apps can help a traveler save time by accessing parking services sites and making in advance online parking spot reservations. Airport Parking Bookings is an app that allows you to reserve and pre-pay for a parking spot near your destination. Some airport parking providers have their own apps customized and designed to allow customers to shop for, reserve and pre-pay for a parking spot near their destination. Other popular apps are Park For U, ParkWhiz, etc.   Apps for transportation: Everyone must already be familiar with Uber. After vacation and crammed in the airport cabin for hours, it is very convenient to book your taxi for your destination using Uber. Citymapper is another incredibly helpful for new arrivals by providing real-time information and updates on all modes of transport. Just Landed, GrounLink, TripIt are some other such apps in these categories.   Apps that help search conveniences: TripAdvisor is a great travel companion. A frequent traveler admits to the saying that “Great app. Easy to use. I like being able to see restaurants on a map around an event I am attending (plays, theater, etc.), so I know what my restaurant choices are. I would like to be able to input the address of the event I am attending or the theater name into the app and have it show up everything I am seeking information about.”Ideas for hotels, restaurants, tours, and attractions can be easily viewed on a map.   Apps for arranging accommodation: Most of the decent accommodation seekers must have experienced Airbnb.com It helps find a home away from home. Certain apps like Tingo.com automatically refund money if the prices of the rooms drop for some reason. Roomertravel allows booking a hotel room from the list of rooms that have been canceled and gives good deals. These platforms to find accommodation are extremely useful to someone on the run.   Apps for navigation: A navigation app not only helps find directions but also bicycle routes, traffic updates, and access to offline maps if you need to preserve data and iPhone or Android battery life. These apps are also customized to find the quickest way to hit dozens of stops, apps for planning the ultimate road trip, and apps to navigate you around traffic jams. CoPilot GPS and Google Maps are household names now. There are specialized ones such as “Komoot” that helps search a range of North American bike paths and mountain trails, with topographic maps for hiking and biking routes near a person looking for it.   Apps for airport formalities: Some apps like TripIt and TripCase become very handy mostly for people who are frequent travelers or to everyone who is on the go. A traveler opined “I love knowing exactly when my flights are, when they are delayed, what gate to leave from, and all the other amazing TripIt Pro features.”It is an incredibly helpful app that to give all useful information from car rental, lodging and other details to information regarding flight times, flight and booking numbers, seat assignments too.   Flight Tracking apps: When one is on the go tracking flights may be equally important to know the exact status and plan logistics accordingly. My TSA is a USA government-sponsored app. This app has one helpful feature for TSA pre-check members. It shows which airports and terminals have TSA pre-check lanes and where to find them, which is a major bonus when arriving at an unfamiliar airport. App in the air is an app that helps find out the status of on-boarded flight or flights that need to be boarded in transit. Just by entering one’s flight number, one can get information about timings for flight boarding with every detail like check-in times, gate numbers, take-off and landing times. Having all this information at hand keeps you completely stress-free to enjoy your cup of coffee and your favorite book. Flight view, Gate guru are some other similar apps.   Isn't this true, travels are made easier now!   By Swaleh Saigal Contact Us About Us

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Customer Relationship Management software: the perfect way to make deeper customer connections:

Web Development

Jeff is a small sized entrepreneur who desires to handle all customer accounts under his supervision. He is a modern entrepreneur who believes in optimization of resources and maximum benefit out of work. For persons like Jeff who expect a greater outcome from all the sales leads generated, Customer Relationship Management (CRM) software is the perfect tool for office automation. What is a CRM software? CRM is a tool or a software that builds business relationships with customers. For the business people, CRM is a daily schedule that one needs to work in. One can log into the system with a username and password and can access areas that has permission for access directly and start working. In short, it is a program that lets a business store and manage prospect and customer information in one central location. Behind the front screen the software runs a database that gets automatically updated. Apart from building a customer database, CRM is considered a platform that connects different departments such as marketing, sales, purchasing and customer service into one cohesive whole for any kind of interactions regarding real time client information. With the cloud-based CRM software, easy coordination between teams and transparency regarding status of work has become easy. With CRM it is easy to integrate and automate sales, marketing and customer support. Hand written notes for sales promotion has always been the historical trend. In the early 90’s Sales Force Automation was created which enabled companies to refine their sales processes and boost productivity. With considerable changes the term Customer Relationship Management or CRM was coined in 1995. How can you get CRM working for your business? CRM software can be integrated into the businesses through a CRM software provider. Every CRM software is organization based. In other words, it is a program that can be customized as per the business owner’s requirement. It can be used as a Cloud CRM Solution as well as an On-Premise CRM option. Thereafter, CRM is like every business’s own private social network. CRM software performs operational, analytical and collaborative role. Operational CRM is composed of sales force automation, marketing automation and service automation. Analytical CRM helps analyze customer data collected through multiple channels and collaborative CRM integrates external stakeholders such as suppliers, vendors and distributors and share customer information across departments and organizations. How it can be an advantage for the beginners? Business and profit earning is all about sales. Sales, on the other hand is built through customer connections. When every customer related data comes under one umbrella, it becomes easier to manage customers accounts. Thus, the goal of a CRM software is simple, it helps stay connected to customers, improve business relationships, streamline processes and improve profitability. CRM compiles data from a range of different communication channels such as company’s website information, telephone, email, live chat, marketing materials and more recently social media. Through the CRM approach businesses can gather more information about their targeted audiences. In short, it is sales As the CRM is a customizable software, it can fit into the company’s perspective exclusively designed to meet their goals within their budget constraints. Afterall, data-based decision making is the biggest responsibility of the CRM admin. So, for entrepreneurs to meet their business expectations within their limited resources, CRM has proven to be the adequate tool. By Swaleh Saigal Contact Us About Us

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How Alexa Skills Is Changing the World of Marketing

IOS Mobile Apps

Do you know why a customer leaves your website without making a purchase? Was it the price? Was it the lack of specific product? What is the website design and functionality? Unless you are a mindreader, figuring out why a customers journey on your site did not end with a sale has basically been a guess. Until now. With the launch of Alexa Skills, an undefined potential of voice analytics has been established for business owners to learn from. Alexa Skills Provides You with Insider Knowledge When a website has voice-activated functionality, valuable insight can be created from customer behavior. Since the customer is literally telling your website what they are searching for, no longer will business owners be made to guess why a sale didnt go through. Even if the Alexa Skill cannot process the customers request, invaluable knowledge will still be provided back to the company. Early Development Stages for Alexa Skills Although Alexa is still in the early stages of adoption, the limitless potential has already been realized. More and more analytics are constantly being created, with some of the current ones being: * How many successful outcomes are as a result of your Skill * Which Skills functionalities are the most and least popular * The number of sounds made in an average session with your Skill A basic cohort analysis is also now available, which allows you to compare customer behavior before and after launching a new feature. Alexa Skills is Helpful for Any Business Owner With over 10,000 skills already developed for the service, its evident that basically, any industry can take advantage of Alexa Skills. For example, the retail industry can determine where online customers are running into hiccups, whereas media moguls can take advantage of insider knowledge about when and what content is being viewed. Think about your own company. What type of knowledge do you currently want to find out about your customers journey, but havent been able to up until now? Whether its the type of roadblock thats hindering potential customers from completing their sale, or some other type of insider scoop that could lead to a higher ROI for your business, Alexa Skills may be able to provide the answer! Saigal Media Can Help Your Business Integrate Alexa Skills Interested in better understanding your customers by implementing Alexa Skills into your business? Saigal Media can show you how to best implement this voice analytic solution! Contact us today for more information. By Swaleh Saigal Contact Us About Us

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The 5 Biggest IoT Trends in 2018

IOS Mobile Apps

Following Gartners prediction that there will be almost 20 billion devices connected to the Internet of Things (IoT) within two years, it should come as no surprise that IoT will continue to make waves throughout the rest of 2018. Of the numerous IoT trends to look out for below are the top five.   Security Will Remain a Big Priority   The bigger and more complicated a system gets, the more network security challenges normally arise. IoT is no different. As the number of connected devices in one environment increases, finding a way to keep data safe becomes a huge priority. A solution to the lack of security features found in some IoT devices will need to be found and machine-to-machine authentication will get layered. Because weak passwords are the main reason behind DDoS and other attacks, both IoT manufacturers and consumers will become more aware of security threats involving IoT.   Mobile Platforms Will Become Even More Commonplace   As an effective management system for IoT devices, mobile platforms are proving their importance. With most companies realizing the necessity of a mobile marketing strategy, mobile platform development will become even more commonplace throughout the rest of the year.   Smart Home Devices Will Grow in Popularity   In a world where we are often stretched to our limits, smart home devices are quickly being latched onto as time savers. From providing home automation comfort to home security, consumers are seeing the possibilities that smart home devices can provide Besides being highly intuitive and advanced, smart home devices provide an opportunity to save on energy great for your wallet and even greater for the environment.   Advanced Analytics and Machines Will Help Provide Management   Along with the exponential increase in data requiring processing and analyzing, more advanced analytics and machines will become necessary. Artificial intelligence (AI) and machine learning will provide a solution for managing an amount of data too vast for humans. To assist with IoT devices real-time data streaming needs, more analytics software and tools will be necessary..   Edge Networking Will Be Embraced by Companies   The IoTs creation of a huge amount of data makes companies think twice about their data center.. For companies looking to reduce network usage and decrease costs, edge networking will provide the solution.   Embrace the World of IoT with the Help of Saigal Media   Interested in finding out how your company can benefit from embracing these IoT trends? Contact Saigal Media today to learn more today!   Are you looking for a proper digital agency to help you increase your sales? By Swaleh Saigal Contact Us About Us  

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How Technology is Reshaping Our Childrens Learning Experience

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If you work in the financial industry, you probably already know that offering mobile banking can no longer be optional; instead, its now a necessity. With over 80% of recent Business Insider survey respondents stating that they already use some form of mobile banking, prioritizing the mobile banking experience has become number one for the financial industry. With various factors contributing to creating a great mobile banking experience, which ones are most important to focus on? Below, weve described three of them for you.   Removing Friction from the Customer Journey   The Financial Brands recently released annual report revealed that the financial services leaders top prediction for a 2018 trend was that friction would be eliminated from the customer journey. With 61% of survey respondents prioritizing this trend in the top three, an increase is evident from last year, when 54% stated the same. Removing friction from the customer journey can be accomplished by ensuring the user experience is as smooth and clean as possible. Its easy for a customer to be persuaded to look elsewhere if the mobile solution youre offering is anything but reliable, user friendly and trustworthy.   Investing in Customer Journey Mapping   One of the best ways to improve upon your business practices is to learn from mistakes made in the past. And with customer journey mapping, this becomes easier for companies to determine. Financial institutions should start their customer journey mapping by listing all existing physical interaction and transaction types that are offered. Once established, this list can be used to confirm that similar offerings are made with your banks digital solutions. Customer journey mapping will also help discover further areas that you can develop within your mobile app for meeting your customers needs.   Standing Out from Your Competitors   As a whole, the banking industry is moving quite slowly with keeping up with new banking trends. Plus, the majority of banks are failing to separate themselves from other financial institutions. One way of separating your financial industry from the rest of the pack is to find unique methods of specializing and creating value for customers. For example, have your financial institution be one of the first to embrace the recent emergence of voice analytics solutions. When used properly these systems can give company a significant competitive advantage.   Make Your Business Marketing the Best!   Whether youre in the financial industry or not, having the right marketing in place is key to driving your business ROI. If you need assistance with your website development, mobile app development or another marketing service, Saigal Media can help! Contact us today to learn more about our products and services.   Are you looking for a proper digital agency to help you increase your sales? By Swaleh Saigal Contact Us About Us  

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Mobile Banking Transactions A 2018 Priority

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If youre looking to remain competitive, a large part of your business marketing strategy must be in your mobile marketing strategy. If it isnt, you risk being left behind in todays highly engaged mobile world. According to Google research, mobile is the dominant platform for searches, with 48% of buyers using smartphones to begin their search. If thats not motivation enough for why you should make mobile engagement a top priority for your business, below are five more.   1. Get Better Rankings in Google   Google is basically forcing you to make your site mobile friendly by penalizing websites that arent. Beginning with lowering your search rankings, Google can also enforce stricter penalties over time. If your companys website is not responsive or easy to browse, it will only be a matter of time before you start feeling a negative impact from Google.   2. Grow Your Audience   Gone are the days when every household had a desktop or laptop computer to complete their product searches. Instead, an increasing amount of consumers utilize their smartphones exclusively. In fact, over $1 trillion now accounts for mobile-influenced offline spending according to Forrester. Think of the potential customer base that you are missing out on if youre not already doing mobile marketing!   3. Improve Customer Interactions   New technologies such as virtual reality is becoming more and more widespread in the mobile marketing world. These exciting new technologies create a limitless potential when it comes to creating mobile ads that are more effective and engaging.   4. Embrace Multiple Customer Engagement Opportunities   We already know that repetition is key with advertising. Since mobile provides yet another opportunity to market your product, your chances of a customer purchasing your product after seeing it advertised on another platform increases. Integrating push notifications onto phones introduces a whole other opportunity to interact repeatedly with your customer base.   5. Provide Personalized Offers   Customers like engaging with brands that connect personally with them. And by providing an opportunity to personalize offers and experiences to consumers, mobile marketing gives consumers the personalization they want. Besides connecting with your customers in a meaningful way, mobile marketings personalized offers increase customer engagement and loyalty program activity. Saigal Media: Mobile App Development Leaders As the leaders in mobile app development, Saigal Media  is your number one choice when you want to prioritize mobile engagement. We know the best practices when it comes to developing a mobile app that will help you increase revenue, reduce cost and streamline operational efficiency. Let us help your business with its mobile marketing strategy! Contact us today for more information about our products and services. Toronto App Developers -  Mobile app development - Websites -  Customer App Developers  By Swaleh Saigal Contact Us About Us  

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Is Mobile Engagement a 2018 Priority?

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In the past, businesses could focus on solving isolated business-related problems using separate digital technologies. Those days are now long gone. Now, if a business wants to remain competitive with its competition, attract the best talent and grow successfully, it must fully embrace a digital transformation that includes social, cloud, mobile and more into its business processes. To do so, a whole new way of thinking needs to be introduced into the workplace. Leading this change should be a strong leadership team that has a clear digital strategy in mind that can transform the business. These leaders must also be able to craft a work culture that welcomes new ways of conducting business, this time using integration with digital technologies.   Businesses Cant Be Afraid to Take Risks   The more forward-thinking the business is, the more invested in innovation and digital transformation it tends to be. Throughout the digital transformation, businesses are being pushed to take more risks to remain competitive. The whole while, employees should be getting trained with the necessary skills to be able to deal with the impact of the digital transformation.   Employees Want to Work for Companies that Embrace a Digital Transformation   Being an employer that is committed to a digital transformation is something that is becoming coveted by the workforce. To attract and retain stellar talent, companies need to be completely committed to digital progress. However, in the 2015 Digital Business Global Executive Study and Research Project by MIT Sloan Management Review and Deloitte, it was reported that only 15 percent of respondents working for companies that are undergoing the early stages of a digital transformation thought that their organizations had a strong digital strategy. These organizations lack focus on seeing how digital technologies can positively impact its operations. The organizations that are more open to a digital transformation are four times more likely to provide employees with the necessary skills to succeed and realize the strategy.   No More Operationally-Focussed Strategies   Businesses that are simply focused on individual technologies tend to only focus on operations. But when a business is more strategized regarding a digital transformation, the more focussed it becomes on making the business better using digital technologies.   A Digital Transformation Centres Around the Customer Experience   Before beginning a digital transformation, a company needs to take some time to focus on its customer experience. Time needs to be spent figuring out the exact type of information customers want, and what is needed to create a great experience that will be recommended to others. Then, use this information to start a digital transformation that creates an amazing customer experience. Its important to have a strong team in place that can inspect and suggest where to go next regarding the organizations digital transformation.   Contact Saigal Media for Help with Your Digital Transformation   Undergoing a digital transformation, and need help from an expert? Contact Saigal Media today and let us help your company undergo a successful digital transformation! Toronto App Developers -  Mobile app development - Websites -  Customer App Developers  By Swaleh Saigal Contact Us About Us  

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Strategy Vs. Technology: What Drives Digital Transformation More?

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Reasons Why Your Media Company Needs to Create a Custom Data Visualization Tool According to researchers, humans are inundated with the equivalent of 34 gigabytes of information daily. Whether it be through literature, television, emails, radio, etc., messages are constantly being shown to us all day long. With the surplus of information that is constantly being presented to us, content needs to truly be compelling for us to pay attention to it.   The Difficulties with Creating Compelling Content   It can be difficult to constantly produce compelling content that will captivate your audiences attention, and even more so when that information is data. Its a good thing that there are data visualization tools available to help your company explain its data in a captivating way to your audience!   We Process Visual Data Better   When it comes time for your company to present data to your audience, keep in mind that the human brain processes visual data better than text. Just how much faster your wonder? 60,000 times to be exact! To help explain your information easily to your target audience, start thinking visually. Whether it be charts, graphs or design elements, creating captivating visual content is the key to creating better customer engagement. And the best way to do that is to create a custom data visualization tool.   Conveniently Access Large Amounts of Data to Gain Insight   Other than creating an audience thats more engaged with your brand, there are many ways your media company can effectively utilize a custom data visualization tool. What about all that data that you have stored in those boring, old spreadsheets? What about interpreting your media companys multiple social media platform interactions on one platform? What about gathering the information amassed from online streaming and on-demand services? A custom data visualization tool for your company can help house data from various platforms all in one handy, accessible location, that can be easily interpreted visually. Media companies can also use visualizations such as network graphs with data to identify tight-knit groups of people in certain niches or communities to engage with, or to identify what type of content is most popular. Help You Make Strategic Decisions & Create Engaging Content   As a media company, there is plenty of complex data to sift through and interpret to make strategic business decisions. But using a custom data visualization tool can streamline this process.   As a media company, your goal is to create the most compelling content to capture your audiences attention. Data can be used to help predict what this content may be. This type of information would be difficult to filter through if just using text, but when presented visually, an easier decision can be made.   Saigal Media Can Help You Create a Custom Data Visualization Tool   Need help creating a custom data visualization tool for your media company? Contact Saigal Media today for more details about our products and services. Toronto App Developers -  Mobile app development - Websites -  Customer App Developers  By Swaleh Saigal Contact Us About Us  

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How-Blockchain-Contributes-to-Mobile-Development

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Imagine a world where you can buy anything from any country using an equal amount of universal currency. Now consider the benefits of having such a currency. Benefits like being able to complete instantaneous transactions that are free of taxes and have less processing fees. Or having a currency possessing an economic value that remains unaffected by a country s economic status. Seems almost too good to be true, right? But it s not! Enter: blockchain and bitcoin. These two buzzwords have been floating around recently in an era filled with other data sharing innovations like cryptocurrency and cloud software. And these two small words have the potential of creating an enormous impact that would affect our world s economic and social infrastructure. Blockchain is a safe, secure data system that can move and store blocks of cryptographically validated data that is impossible to corrupt. This foundational technology can be applied to virtually any industry, including the financial industry. No longer will there be a need for a middle man such as a bank or a credit card company to help process a transaction. Blockchain s ability to validate transactions and encrypt data ensures that transactions remain fair, public and distributed. The elimination of this middle man means that lower costs will become associated with commerce transactions, and sales will be processed much more quickly. Blockchain s Transparency is Guaranteed by Its System. Blockchains ability to remain transparent due to its public, distributed ledger system makes it possible to see the entire chain of information. When used to buy and sell in commerce, each party can see right away who they are dealing with which creates confidence throughout the sale transaction. If, by chance, a customer receives falsified goods, the transaction can be tracked and future business with untrustworthy sellers could be avoided. Bitcoin and Blockchain; A Partnership with Huge Potential Impact. Bitcoin, a decentralized currency that runs on Blockchain, has the potential to seriously shake things up in the world as we know it today. No longer would there be a need for banking institutions, as money would be tracked digitally and easily made available to process payments using a phone or an app. In third world countries where many people do not have banking services, wire transfer services like Western Union (which takes a portion of the money as a processing fee) would no longer be needed. And currency would be able to hold its value regardless of a country's economic condition. The Potential Impact of Blockchain is Limitless Not only does blockchain have the potential to conduct fair trade, but it can also improve business and help democratize the global economy. Is your business ready for it? Saigal Media Knows How to Integrate Blockchain into Your Business For help with integrating blockchain into your mobile app, call the experts at Saigal Media today. Toronto App Developers -  Mobile app development - Websites -  Customer App Developers  By Swaleh Saigal Contact Us About Us

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Cross-platform-or-Native-mobile-application-platform

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Cross-platform or Native mobile application platform After launching a website, many business owners then consider launching their own app. But when it comes to choosing between a cross-platform or native mobile application platform, it s easy to get confused. To make your decision easier, weve summarized the main differences between the two mobile application platforms for you below.   Defining Cross-Platform and Native Approaches   Before we begin comparing the two, its important to define each mobile application platform for better understanding. Cross-Platform mobile app platforms are created using similar formatting and styles to that of mobile websites. When created as such, they become suitable for most devices since they rely on a browser engine to work. Native apps are created for either an IOS or Android platform, and have access to all services and features of the phone. Due to this, native apps seamlessly fit in with the device.   Comparing the Customer Experience   Overall, native apps are known for being more user-friendly and for being really responsive to users commands. There are less chances of a native app freezing up, and the overall experience is smoother. In addition, the icons produced for the native app are more uniformed with the phones other apps, as opposed to cross-platform app icons which may not seamlessly blend in.   Comparing the Creation Process   Cross-platform apps are known to be less costly to create, with a faster development time. More suitable for business owners who have a website that they want converted into an app, cross-platform apps require fewer resources than native apps when being developed. Native apps, on the other hand, require more time and resources to create since specific language is required for each mobile platform (iOS and Android).   Comparing the App s Security & Support Levels   When more extensive encryption is required, only native apps can offer the solution. However, more support is required for a smooth experience with native apps, since both iOS and Android specialists are required. On the other hand, only one developer is required for cross-platform app support.   The Bottom Line   Native and cross-platform mobile app platforms each have their own benefits and disadvantages. In the end, choosing between the two depends on your own business individual circumstances. Consult with a developer to get expert advice on which platform will work best for your business. Don t have a developer? The team at Saigal Media can provide you with expert advice. Contact us today for more details about our services! Are you looking for a proper digital agency to help you increase your sales? By Swaleh Saigal Contact Us About Us  

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Does Virtual Reality have a Role in the Future

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Does Virtual Reality have a Role in the Future? Virtual Reality (VR) is predicted to be one of the next revolutionary technologies, capable of various applications for numerous industries. In fact, worldwide profit from augmented reality (AR) and VR will reach $162 billion by 2020, according to analyst firm IDC. Obvious sectors such as gaming, entertainment and design will be majorly impacted by VR advancements, but schools will also see changes brought on by this technology.   The Obvious Applications of VR   According to PricewaterhouseCoopers PwC annual Global Entertainment and Media Outlook, VR revenue will reach $15 billion across 10 markets (U.S., Japan, China, South Korea, the UK, France, Germany, Spain, Russia and Italy) by 2021. The report also predicts that VR will add almost the same revenue as TV advertising during the same period. Due mainly to VR headset solutions, VR video will account for the majority of VR growth in the upcoming few years. Some Hollywood blockbuster directors already have dedicated VR projects and studio ventures. For example, The Walking Dead producers recently announced a series of VR games based on the TV series. In addition, VR gaming will continue to gain popularity as well over one million of Sonys PlayStation VR headsets have been sold. More marketing campaigns showing the value-added experiences that VR brings to a video experience are predicted to target currently uninterested mainstream consumers.   CVirtual Reality in the Classroom   The role of virtual reality in the classroom can be an important one, if used in the correct manner. Like smartphones and tablets that are already embraced by schools, VR can help create exciting learning experiences for students. However, the key difference with VR compared to other technologies is the immersion faction there are no distractions when students use VR. Instead of replacing tablets and computers, VR can be used to stimulate students in different ways. Used in history classes, VR can be used to transport students back in time to truly experience significant moments. While learning about the human body, VR can enable students to walk into a simulation that allows them to manipulate certain body parts. Learning using VR technology becomes easier and quicker, since students will find absorbing information in 3D much more enjoyable than traditional methods of 2D (ie. reading textbooks).   Future Role of VR   The future of virtual reality is exciting! More VR products, content and price points will emerge as consumer familiarity with VR is ramped up. More and more wireless VR headsets will become readily available for purchase in the marketplace. Location-based venues like Imax VR will continue appearing in major cities. Only time will tell just how much is affected by VR efforts Are you looking for a proper digital agency to help you increase your sales? By Swaleh Saigal Contact Us About Us  

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Artificial Intelligence and Its Effects on the Future

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Artificial Intelligence and Its Effects on the Future Although the actual future effects of Artificial Intelligence (AI) are still up for debate, almost all experts can agree that the world will never be the same because of AI. Computers have advanced immensely to create AI that is progressively smarter and enables virtual connectivity to integrate an integrated, seamless experience for users. In addition, advancements have created tools that can replicate human judgements that were too complicated and delicate to be carried out by a computer in the past. Other future changes that AI technology is bringing include: 1 Advanced cloud services that will not only be able to anticipate tasks and events, but will change computing from a physical experience to a virtual one 2 Identification recognition systems integrated into smart sensors, surveillance cameras and eavesdropping devices to assist law enforcement 3 Business intelligence field advancements that will assist retailers with understanding customer behaviour better   AIs Effects on the Workforce   One of the major implications of AI is on the career force. Although transitions regarding the career force have happened in the past, this time is different since technological advancements are happening faster and will affect more jobs. In fact, there are more than 700 occupations that will be affected by automation as a result of future AI technology and robots   Remaining Employable within a World of AI   The key to remaining employable within a highly-technical future career force is to find niches that involve more intellectual, complicated tasks that machines cannot replace. For people who can produce information, think critically and react flexibly to different situations, there will always be careers available. For example, in a 2013 report, journalists, surgeons and elementary school teachers were predicted to be amongst some of the future positions least affected by future advancements in AI. Middle-skilled workers like accountants, telemarketers and freight agents were predicted to be most likely replaced by robots The logic behind these predictions was that humans succeed the best at professions that require regular interaction with other humans, whereas machines do better than humans at tasks that require routine work.   Sometimes, Future Predictions are Unpredictable   Besides being able to detect cancer faster than humans, healthcare robots are taking on typical nursing tasks and famous painters techniques are being replicated by machine learning algorithms. Already, we have AI technology completing tasks that we would have never predicted possible a few years ago. Although its safe to say that machines will take over many of the jobs humans currently complete, its also been predicted that new job opportunities will also be created to make up for the lost livelihood.   Let Saigal Media Assist Your Business in a Future Full of AI!   As an innovative leader in the software and media industry, Saigal Media has the skills and knowledge necessary to help your business succeed! Contact us today to learn more. Are you looking for a proper digital agency to help you increase your sales? By Swaleh Saigal Contact Us About Us  

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The Internet of Things and Its Impact on the Technology Industry

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The Internet of Things (IoT) is a popular concept that is making a huge impact on todays technology industry. Loosely defined as a way to make computers part of the physical world in which we live (Forbes), IoT aims to have everything that is technologically enabled communicate in an important way.   The Evolution of Computing   IoT is already all around us in the form of Fitbits, DHL package tracking, the Tesla, etc. and will only become more and more integrated into our daily lives. The IoT is comprised of many individual elements, including smart home products such as Nests thermostats, Machine-to-Machine (M2M) systems, intelligent transportation and smart grids. Although each element has its own specific function and goal, the commonality amongst the IoT marketplace is that various technologically enabled products and services act as valuable communication tools in modern computing. Just how valuable, youre wondering? Boston Consulting Group (BCG) predicts that by 2020, a total of $267B will be spent on products, IoT technologies, and services with the latter two being the greatest two sources of revenue. The time is now to take advantage of the opportunities that IoT can offer to you and your business!   How Can IoT Help Your Business Grow?   IoT provides solutions to some of the biggest concerns business owners face regarding the success of their business, such as how to increase customer satisfaction, improve quality, support new business models and reduce costs. When BCG completed an extensive case study, the ten most valuable uses involving IoT market growth were identified. These included: predictive maintenance, self-optimizing production, automated inventory management, remote patient monitoring and fleet management. The possibilities are endless when you integrate IoT into your business solution! < h3>IoTs Transformative Effect on Industries Surprisingly, the industries that arent technology-based today will be the ones to be most influenced by IoT by 2020. With a requirement for secure, scalable and reliable end-to-end integration solutions, IoT will become the answer in various ways such as by providing on-premise systems to cloud apps/platforms. This will aid in providing an answer for quicker operational performance, thereby directly impacting your business bottom line.   The IoT is Limitless!   The Internet of Things plays an exciting part in todays technology market and will only get more popular and influential in the coming years. With the prediction that spending on IoT Analytics will generate $21.4B b Saigal Media is Here to Help!   Want to learn more about how your business can implement IoT solutions? Contact Saigal Medias team of professionals today!   Are you looking for a proper digital agency to help you increase your sales?   y 2020, its clear that IoT is the future of the technology market. By Swaleh Saigal Contact Us About Us  

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How to Generate Advertising Revenue from Mobile Apps

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How to Generate Advertising Revenue from Mobile Apps Wondering how you can make your app work for you? Let Saigal Medias mobile app development experts show you the power of utilizing advertisements in your app!   Mobile App Advertising Revenue is Limitless!   Advertising has become one of the most common ways to generate money from an app. In fact, from 2013-2014, mobile app stores and mobile in-app ads each saw revenue increase 1.7 times compared to PC-based and mobile web-based ads, which grew revenue by about 1 to 1.5 times. No time is better than the present to start cashing in on the potential of mobile app advertising revenue!   Different Ways to Earn Money from Mobile App Advertising   When Saigal Medias mobile app development team places advertisements inside your app, you can easily earn money in a variety of ways. One option is to get paid per impression, which involves generating revenue every time a user sees an ad on your app. Per click advertising revenue is generated whenever someone clicks on your ad. Another option is to make money per install, which occurs every time a user clicks and also installs, the advertised app. When choosing the ads for your app, our team places consideration on various factors, including format, frequency, placement and content of ads. We only want advertisements that will generate maximum revenue for your business  not take away from it!   Various In-App Ads Available to Make You Money!   Because there are various types of in-app ads available, Saigal Medias professionals will determine which ad type is best for your app. The most common ad types are interstitial ads (full-screen pop-up ads), banner ads (which sit at either the top or bottom of the screen) and video ads (which can be displayed automatically at certain points in your app or only when a user chooses to view it). Native ads, which blend in seamlessly within the apps content, are another option to consider. The options may seem overwhelming; however, Saigal Medias Toronto mobile app development team carefully chooses the best ad type for you and your business.   See the Potential of Mobile App Advertising!   By 2018, spending on mobile in-app advertising in ten key countries measured (including Canada) is projected to be more than spending on online search advertising. As the best in Toronto app development, contact Saigal Media to learn more about how your business, too, can profit from mobile app advertisements! Are you looking for a proper digital agency to help you increase your sales? By Swaleh Saigal Contact Us About Us  

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2017 Mobile Technology Trends

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2017 Mobile Technology Trends In order to stay competitive in todays technologically based marketplace, it is vital for business owners to stay abreast of the newest technology. With a new year right around the corner, the time is now for small business owners to learn what the hottest trends in mobile technology are forecasted to be. To keep up with competitors, a small business ownes new years resolution should definitely be to learn how to use mobile marketing! 2017 is anticipated to be a benchmark year for mobile. One of the main reasons for this is that the cost of mobile app development for business owners is now feasible, so more can afford this innovative marketing tool. In 2017, more than 50% of small businesses are expected to create a mobile app. Apps are a vital marketing tool for your business and can be used to increase mobile sales, improve customer engagement and grow customer loyalty. 2016 was an important year for location-based app services and next year does not look any different. Having location-based services enables businesses to give customers real-time deals based on where they are located, which can easily help increase your business sales. Augmented reality apps, which are quickly becoming one of the most actively engaging apps available, are also forecasted to be important in 2017. Such apps help increase the customer engagement that appeals to millennial customers. Android-based instant apps are another upcoming trend for 2017. Such apps can run without any downloading by utilizing the Instant Apps feature from Google. Because no data or memory space is needed for downloading, they allow users to quickly experience a business app. Artificial Intelligence will become more popular to embed into apps. For example, mobile commerce apps will be able to shop for you based on what you like. Security for smart phones is gaining popularity as well, because of the growing number of security breaches with the expansion of the mobile app development market. There is a large amount of sensitive data held now on smartphones, making security one of the most important issues for 2017. Apple developers are already developing stronger levels of encryptions for the mobile apps that are developed. With the increasing number of gadgets and household requirements that rely on an internet connection, more apps are required to control them remotely. Due to this, apps that involve Internet of Things (IoT) technology will continue to be vital in 2017. During 2017, IoT will make a large contribution to the success of mobile.   Next year is clearly going to be an important year for mobile apps. Not only are app revenues estimated to be $77 Billion next year, but there will be 268 million mobile apps downloaded. Saigal Media can help your business continue to grow in 2017 by helping you create a mobile app. Contact us today to learn more. By Swaleh Saigal Contact Us About Us

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Mobile Apps: Necessary for Your Small Business Survival

IOS Mobile Apps

Mobile Apps: Necessary for Your Small Business Survival In order to remain competitive in todays smartphone and tablet dominated society, your small business should be developing a mobile app. No longer is it an expensive venture that was once out of reach for small business owners. Instead, an app is now more affordable and has faster development times than in the past, which means that small business owners will see their investment quickly pay off. One of the main reasons why businesses develop apps is to increase their sales. A good mobile app offers a more convenient way to browse and shop and can also reach an international market. A well-created app takes into account a quick checkout process, which would help lead to increased sales for the business. In addition, business owners could utilize their app to alert customers of new deals, products or special events. Increasing branding is another important reason why mobile app development is so important for businesses. Social media plays an integral part in interacting with consumers on a regular basis and mobile apps allow that to be done effectively. Entertaining mobile apps, which are becoming quite popular, are fun to use and are either informational or inspirational. In addition, this type of app also normally persuades the consumer to make a purchase or complete an action that benefits the business in some way. Businesses that meet clients at out of office locations have a better chance of closing a sale by showing potential clients data and portfolios offline using an app. Even businesses that you would not think likely to utilize mobile app development such as plumbers or golf courses are jumping on board with this new trend. Businesses of all types are realizing that they can save money in the long term by utilizing mobile apps to fulfill orders, complete bookings and process payments. Mobile apps provide businesses with an opportunity to include various desirable features, including providing rewards to dedicated customers. Your business social networking can be increased by directing customers to other platforms for your business. In addition, customer interactions can be increased by enabling location alerts and other push notifications. Mobile app development is crucial for your small business to survive in todays social media dominated marketplace. Improve your customer experience, increase sales and remain competitive in your business specialty by developing a mobile app today. Contact Saigal Media for more details! Next year is clearly going to be an important year for mobile apps. Not only are app revenues estimated to be $77 Billion next year, but there will be 268 million mobile apps downloaded. Saigal Media can help your business continue to grow in 2017 by helping you create a mobile app. Contact us today to learn more. By Swaleh Saigal Contact Us About Us

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